Netimperative: Online video advertising – Can we make the complicated, simple?
The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Like any ‘new’ sector, online video...
View ArticleBritish Invasion
No, this is not homework for your 11th grade geography class. This is a map of video ad impressions in Europe during the second half of 2011. The concentric circles represent growth in ad spend month...
View ArticleWhat can video viewing habits can tell us about online video’s place in...
Video viewing on the Internet offers a unique opportunity to better understand the penetration of video into everyday culture. In this particular case, we see an interesting difference in European and...
View ArticleVideoAdNews: The European video advertising market
Adap.tv’s Managing Director of Europe discusses the opportunities and challenges to achieving scale across the European video ad market. http://www.youtube.com/watch?v=GhJ6ltINfcU
View ArticleExchangeWire Podcast: Just how fast is the adoption of programmatic video ad...
Here Adap.tv’s managing director, EMEA, Brain Fitzpatrick, discuss a number of different themes including the growth of automated buying in the video ad channel, the key differences between the US and...
View ArticleVideo Ad News: Can Broadcasters Keep Pace with Shifting Consumer Viewing Habits?
As new content distribution channels emerge and consumers show increasing interest in alternative sources of entertainment, Brian Fitzpatrick (Managing Director, Europe for Adap.tv) asks whether...
View ArticleVideoAdNews: The European video advertising market
Adap.tv’s Managing Director of Europe discusses the opportunities and challenges to achieving scale across the European video ad market. http://www.youtube.com/watch?v=GhJ6ltINfcU
View ArticleExchangeWire Podcast: Just how fast is the adoption of programmatic video ad...
Here Adap.tv’s managing director, EMEA, Brain Fitzpatrick, discuss a number of different themes including the growth of automated buying in the video ad channel, the key differences between the US and...
View ArticleVideo Ad News: Can Broadcasters Keep Pace with Shifting Consumer Viewing Habits?
As new content distribution channels emerge and consumers show increasing interest in alternative sources of entertainment, Brian Fitzpatrick (Managing Director, Europe for Adap.tv) asks whether...
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